data analytics vs business analytics

Data analytics focuses on examining raw data to uncover patterns, trends, and insights through statistical and computational methods. In contrast, business analytics applies these analytical techniques specifically within the context of business environments to inform decision-making, improve processes, and enhance overall performance. While data analytics can encompass a wide range of fields and applications, business analytics targets business-related challenges and objectives, often utilizing data visualization, predictive modeling, and performance metrics tailored to organizational needs.

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